Facebook Branding Awareness DOMINATION | Branding Your Business On Instagram & Facebook
What’s up YouTube Jason Wardrop now And in this video, we’re gonna talk about branding for your business how to go through and get peak awareness with Facebook, Ads Facebook Branding because I believe it is the number one most cost-effective way to go through and build your brand and thrive your business now Last-place week we did a YouTube live and I had some of you guys asking questions about how to build your label for your business And I various kinds of illustrated the notions and approach and everything on that Livestream, nonetheless, I figured I’d go through break down an accurate step-by-step Tutorial showing you guys exactly what I do So in the first part of this video, I’m going to give you the high-level overview of what I do I’ll establish you guys the exact ads everything and then I’ll show you guys how to actually implement it and apply it into Your business right now If you guys are brand new here to the channel And if you guys have not gotten my free facebook ads mini course Really drop a comment down below and I’ll “re going through” and I’ll share that with you guys It includes the basic of essentials of Facebook Ads So Facebook Ads manager the pixel tracking retarding all the different stuff that you really need to get a hop start Into Facebook advertising and also one other quick announcement before we dive into this I merely launched a brand new blog.I know I didn’t think I’d forget to blogging but I time propelled it this week I thought it’d be kind of fun talking about passive income and thriving your passive income some different passive income policies So I’ll include the link down in the description below. It’s also is just my call Jason Wardrop com, so It’s not totally done. So go check that out though I’ve got some different programmes and register you guys some different passive income approaches that I do and That you can go through and implement as well, right? So I think that’s everything we need to cover in this start of this video But let’s dive in to actually building your symbol how to get it on the most cost-effective acces Leveraging Facebook advertising Instagram marketing you can use both platforms.Okay So the first thing that I do is I go through and I set up a video Okay, where you can see this one right here on your screen where I’m basically just it’s like a two-minute video Let’s just go play here. Okay This one’s almost 5 minutes long But it doesn’t need to be long 2 to 5 minutes telling about yourself your business how you got into your business? Why you even do your business? And merely return it a immediate outline about who you are what you do and merely the basics and if you look at this Right now this first part. It just says. Hey, my word is Jason Wardrop specialize in real estate lead contemporary So I’m mostly telling everything that I’m saying in the video just right here in this short excerpt and if you look at this I actually don’t have any call to action. Okay, there’s no link There’s no like there’s nothing else getting them to go through and buy something and opt-in to a arrive page Click to my website. My objective is I precisely want to keep them on Facebook right here, okay the reason why I just wanted to do this is because I’m gonna extended an ad which I’ll prove you guys now and a little how to do To “re going through” and get video Views so Facebook has so much better data that they know the people that are in your audience whether you’re doing this for a local business or for a national business and international business Whatever type businesses they know the people in that demographic Who are more likely to watch a video? Okay, so you can actually get video opinions for merely one cent.So I’ll just is proof that to you guys right up now So you can see right here This is the ad established propagandizing that video this one right here And I’m getting judgments for precisely one communicate that’s per three second video sentiment So, you are well aware, that’s not the best video of you I are happy to generally go for 10 seconds or someone who’s watched 25 or 50 percent of the video But that’s that’s like the most cost effective thing. You could possibly do okay, so cuz if we come back over here and we gaze that’s 550 1000 positions 108 shares 156 comments and if you’re thinking about getting that type of exposure on a sign or a store or a newspaper or anything like that It’s gonna cost you Significantly more right now. The cool thing is is once we go through and once again I’m just giving you guys the high-level overview of what we’re doing here to go through and construct this brand awareness And then I’m gonna depict you guys actually how to do it at towards the end this video, right? So we go through we shoot a speedy video two to five minutes telling about us our business We range a video idea expedition and you can really leant as much money as you crave behind that five ten horses 50 horses, whatever it is and travel do show in your regional parish or Nationally or internationally located off your specific segment your specific interest of people that might be interested in your business And then all persons who watches this video, it’s like let’s say everyone who watches 10 seconds of this video where everybody that watches 25 percent is video over half of this video.We can actually build a custom audience inside of Facebook So mostly Facebook will track everyone who has watched the video and Then we can create another ad and only show that ad to people who have already watched the video Now guys, this is super potent because these people already have pictured your face like right here They’ve already seen my face and if you guys are have this big nervousnes of being on on-camera or whatever You’re just gonna “re going to have to” get over I was in the same predicament back a marry years ago, and I precisely continue shooting videos deter shooting videos They become more and more natural still kind of a little bit weird every time I turn on the camera But he’ll get over it. So they they’ve now read your face pellet ready So when you go through and was an indication another ad They’ve seen your video and they’ve heard about your floor who you are what you do and why they’re even seeing that app Okay, so for an example of what this ad looks like so I’ve got this one right here This one actually has a link.Okay. So remember this one doesn’t have a link This is more of an intro storey based video and then this one right here It actually has a link of where I want them to go and opted into can you can see this one right here? And so it’s got a mass amount of likes explains shares all that substance And if you look at the cost per lead-in here, so right here This is 4 dollars and 88 cents per lead for my webinars Which merely to kind of put that in perspective with the related rating of 8 Which anything pretty much seven and above is pretty much the gold and that’s where you want to be but 488 settled that perspective Typically, I like to shoot for anything between 8 to 10 dollars per lead on webinar registrations. So You the policy you can literally chipped your payment per extend in half By using the policy of parties like warming them up with this video positions expedition firstly Okay, and I know it seems kind of counterintuitive because you’re spend money to get beings to watch the video but that person’s so much more qualified and you’re building your brand you’re building that exposure that awareness everything and then you’re Remarketing to people who’ve already watched that video with an ad that looks just like this and then you’re sending them to a basic Landing page.Okay, so something like let’s say like this or I work with a lot of real estate agents So a platform sheet looks like this they come in Put in their word email phone number thumped submit and they become a contribute in your business, right? So guys that is the basic overall concept in policy so let me exactly jump in and I want to show you guys inside the ads manager how to Actually go through and gave all of this up. So I’m just going to come over here to my demo account for you guys So the first thing we want to do is we want to create a custom audience Well, the first thing you want to do is go through and shoot a immediate little video right here And I shot this once in my automobile. I did one in my family room I did one of my kitchen just different backgrounds. For some reason beings like the one in my gondola with my sunglasses on it Just got a lot more beings actually watching in or employing and interacting with the video so you can try a few different I’m, literally saying the same thing in all the different videos I’m, just converting up my background.So you guys can research a few different Brack backgrounds See what it looks like, but once you’ve shot this video you’ve posted on your Facebook page You want to come over here to the ads manager and we’re gonna first create a campaign for video viewpoints So all we’re gonna do is Ford here. Click on appoint Okay, we’re at the ad set stage we’re gonna start over. We’re gonna come back up now To ads director. Okay. So we’re at safaruss make sure on campaigns I was on ad specifies. That’s why did it direct as well We click on create and then we click on this video considers right here And then we can give it a specify whatever you miss This is obviously a demo so I’m not gonna give it a identify right? Now. We thumped continue and then let’s say that you’re in a regional grocery and This duties if you’re a real estate agent if you own a you know, a gym a regional gym if you’re a dentist chiropractor Actually whatever business realise you’re in and could be a local business could be an international business whatever it is And let’s just come down now and say that we live in we’ll say we’re an Omaha Nebraska today.Okay, so we’ll say Omaha, Nebraska, we just click on this right here And if you want to go through and expand that structure, so you require like a 25 mile radius Because you’re like willing to go through and office that far out great if you want to go through and lower that or make it Higher or you could just say hey I exclusively require parties actually in Omaha like let’s say your restaurant Then beings probably aren’t going to drive 20 to 30 times to your diner. You can say only people right within Omaha, Nebraska and Then we’ll say instead of everyone in this location a lot of times Well, if you’re a eatery you probably want that but if I’m a neighbourhood business like a chiropractor Dennis real estate agent loan officer.I want people who live in this location The is why I miss people who live in this location is because if someone’s just passing through or traveling or whatever They’re probably not going to come to me as a dentist or a chiropractor or real theatre and or anything like that So I just go like that you can see it’s four hundred and fifty thousand people because Omaha’s a little bit Smaller City compared to some of the bigger other big cities out there and then we come down and we just choose age range So let’s say our age stray like our usual patrons are 27 and older, okay that’s normally what I recommend for the real estate agents that I work with and Then the language I’ll just leave that as is detailed targeting as is because what we want to do, this is branding chaps So we want to go through and improve Casas big wide cyberspace to this audience and then we’ll read who sticks based on who’s going to actually watch that video and Most of our targeting is done by the people who actually watch the videos because they’re gonna watch the video That means they’re more interested than the next person who’s not actually gonna watch the video, right? So we just come down now and then you can do automated placements They say recommended when you’re going through and division this outlet casting this wide net.I often like to do it Placements and I frequently just like to do the Facebook news feeds. Okay, so everything else I’ll come down and uncheck and You could remember like oh, well Instagram would be great The only thing about Instagram is they usually don’t let you have longer videos. Okay, so it’s got to be a really short video So I like to have you know, two to five hour video Keep it on the Facebook know portable and desktop story feeds and then we’ll came to see you now And your budget really is up to you. Like my my one upright right here I’m spending $50 per day, which is actually reasonably unimportant to the amount of money I waste every day, but for some people fifty dollars in a daytime that is likely to seem like a lot of money So now I’m just starting out. I would maybe is the beginning around five to ten dollars per day So we’ll just say ten dollars per day. Okay, seventy bucks a week or three hundred dollars a month Really if you’re trying to go through and construct your firebrand and your your symbol and all that stuff.It’s it’s not too much. Okay So then “re coming in” here, let’s click continue And at this part ideally you’ve already uploaded that video to your Facebook page So we’re just gonna click on use an existing post and then if you just recently uploaded it It’s just gonna be right in here where you can come through and choice it But if you uploaded a little while ago, like I did this one was back in January 31 st I’m gonna adopt this ID number up now I’m gonna replica that then I’m gonna come down now and travel enroll post ID and paste it in right there and stumbled refer Okay, so be seen to what extent it attracts up the video then I don’t have to go recreate the ad inside a Facebook Ads manager Which can kind of sometimes be a pain in the butt and then I’m gonna reached confirm.All claim So now at this target we’ve got this going out ten horses a day to our omaha, nebraska Marketplace, and we’re getting people watching that video watching that video watching that video then after about five days or so We’ve racked up a decent number of beings probably a few hundred people who have actually watched that video So now what we want to do So we want to get this done wait five to seven days collect some data and that we want to come over here to audio And we want to create a new audience Okay, we want to create an audience of everyone who has watched that video at least a certain amount of that video so we’ll click on create an audience will say custom audience and Then we’ll come over here to engagement Okay, these ones I cover on other videos, but this one is engagement and then we say video Okay, because they’re gonna be we’re gonna be tracking people who have already watched a video So we say video right there and then we say okay people who have contemplated I don’t like doing at least three seconds of the video because they could be scrolling through on their newsfeed and If the video does auto plays it could run for three seconds and they’re not even paying attention okay, so if you want maximum audience of peak contact I would go for ten seconds of your video if You want still a large demographic but a little bit higher quality Then I would go with twenty five percent of your video.Okay? Now this branding participate you’re really going for “the worlds largest” batches amount. You want to create a bigger bigger public? So frequently I like to just go with ten seconds of your video Because you never know maybe somebody watched eleven seconds. They were interested They didn’t watch a full 25 percentage, but they get agitated some ground, but we still want to include them So I’ll exactly do ten to ten seconds right here. Then we’ll say prefer videos So we just come down now. We select our Facebook page. So let’s come down Pick my face page right here and Then same thing you’re just gonna “re going through” and espouse Whatever the video is that you want to go through and organize the audience’s.Okay. Now if you guys just barely uploaded it certainly you’re gonna be able to have it right here at the very top and you can go through and espouse that now I’m gonna just gonna choose one this one has This one has 50,000 looks right here so I’m just gonna select this one just so you guys can get the idea but You’re gonna be choosing the video like you’d be ideally selecting this video. I’ve already I’ve already done this for my business So and I cried the video a while ago. So that’s why I’m going through and doing this So we’ve got this one with 50,000. We click on this. We time click approve Okay And then we can say everyone who’s considered the video in the past 365 periods or you can even say in the last one day three days seven days 30 periods Whatever it might be now, often on this branding thing.I don’t generally like to do 365 eras because if somebody interpreted my video a full year ago They probably already forgot right like they probably don’t remember me. They don’t won’t remember watching that video So I usually like to go between the 7 to 14 daylight series, okay? Now if you miss a little bit bigger audience We might go with 14 epoches. If you’re spending a little bit less money like 10 horses 5 horses a daylight You probably miss more daylights there because you want more gathering require more data to work with? And then right here, you can just name it so goal 10 seconds of and then you merely positioned like the video Name, right So now we’re just going to click on create audience right here and then we’ll sit next done all that’s done Good to go.Now. What we’re gonna do is we’re gonna go through and create a Well, this is remember. This is guys 5 to 7 days when you are propelled this initial video view campaign Okay Now this is big because if you haven’t had anybody watch this yet, then you don’t have anyone to go remark it and retarget Right. So now What we’re gonna do now that we this is occupying and this could take a couple of hours could take up to 24 hours But I won’t worry about that. I would just get right on it. Facebook’s gonna automatically populate this and update it for your material So we’re gonna come over here. Click on publics go down to ads manager and Then we’re going to create a brand-new campaign.And so we’ll sound create a campaign and For this one, let’s just say we’re gonna do a small budget so like 5 dollars per day because we have a very small audience most likely because it’s the gathering of exclusively people who’ve watched the videos so because it’s a small audience and because we’re probably not going to be coming 15 to 20 plus conversions per week. I’m just gonna passed a traffic expedition and then we’ll education campaigns specify We’ll just leave it as is for this demo And then we’re gonna come down here and then I used to call this retargeting retargeting video Observers of you know name of video and then say like 10 seconds or something like that Okay, so that’s just the general idea You can name it what it is you require whatever, you are well aware, you are familiar with and make sense to you And then what we’re gonna do is come down now to this custom audience And we’re just gonna choose view ten seconds video name.This is the audience. We just barely made all right now chaps, this is key because So countless beings specially now with all the Facebook algorithm revises and they’re changing everything and all this nonsense and beings are going crazy people, this is why like I have never freaked out or never worried about him any of this because I don’t even consume most of the Demographic and most of the interest Hardy and the more that they deepen I don’t really use it I really use this practice data These habit publics parties have already interacted and committed my symbol parties have already bought products from me You’ve already opted in as makes And so with this custom data all of like the demographics of income and race and gender and all that stuff It truly just doesn’t matted matter.Okay, so I don’t worry about it If you guys stick to these strategies It time doesn’t matter and you’ll actually verify a lot better arises because everyone else is using Interests and demographic targeting targeting. Okay. So if you’re doing what everyone else does you’ll be stuck in that bloodbath whereas if you do these strategies that only the top people are doing then you’ll be able to rise above all the competition and See a lot better results and also build a lot stronger brand for your business. Okay? so now from here It’s the same hypothesi you go through pick your budget And if you’ve only got like let’s say ten thousand people who’ve watched that video in the last I don’t know the last 14 days whatever that gathering was based off of I is very likely merely be spending a couple dollars now Okay, like perhap two to five dollars so let’s say three horses per date that we’re expend to go through and to celebrate those people and once again If you guys have witnessed my previous videos when you have such a small audience like ten to 30,000 I do like to go through and realize the placements Recommended automatic because it’s going to show up on all the various stages all the different places that Facebook can show ads whereas when you’re going through and marketing to a huge immense audience, I Like to keep it to the Facebook newsfeed really because that’s what I’ve just seen work best, right? so then we just hit continue we go through and create our ad which my ad looks like this but certainly this is for Webinars yours could be for whatever it could be like a pizza coupon to go into your diner It “couldve been” they working in collaboration with you as a real stage And it could be for your dental business and t-3 teeth whitening or whatever.It might be then from here guys you’re just gonna come down punched show after you’ve gone through and organize that ad where you’re singing into some sort of landing page like this and that is how you can go through and chipped your expense per leave in half and Get those video examines for simply one penny per video of you now, patently if we’re tracking 10 second video beliefs It’s gonna be a few pennies It’s gonna be a little bit more expensive than precisely a 1 penny But this is the best way to go through and brand your business on Facebook All title So basically a speedy recap of what we just went over is we are intending to firstly make a story base video Just like this where we’re not having any call to action We’re not pushing anyone to buy something opt into something click to a website or anything like that We’re just telling people who we are what we do why we’re in the enterprises and how we can help them.Ok, and then You discover right here. I’m getting tons of observations tons of shares tons of people saying like hey where do you do this like asking me about more about my business and It’s more of them its lure sell I’m luring them into my macrocosm is supposed to like going through and Pushing on everyone and just trying to get everyone to come to my world, right? So we firstly rectified this up we go through we get a video view campaign Spending 5 10 horses a period or whatever type of bus you’ve got you could do more do more. I highly recommend it We’re then creating a custom audience of everyone who’s watched this video for at least 10 seconds and then we’re creating a retarding campaign and Showing our ads to everyone who has watched this accurate video right here or at least 10 seconds and that is how we are carve our cost per make down by literally 1/2 okay with a Matt with the great relevant score right here and this is just the most cost effective way and with 500,000 parties in In Omaha, I roughly said Ottawa I was thinking I don’t Canada but in Omaha you could be going through and in demonstration this ad and you’re gonna very quickly Be visit by everyone in that whole community.Now, you might be thinking well Jason What happens was I’m identified by everyone in the community. Well, you can go through and alter up the video Maybe tell a little bit different story. Maybe tell about you know one of the customer that you worked with or someone that you facilitated tell an plotting legend something that they are able to realize mortal intrigued and Actually want to work with you Okay And then you can swap that video out change it up and you can go start over again from there collecting that new audience Going that data And that’s how you can go through and build a super super killer brand right now people If you guys like this video if you guys learnt some appreciate, please depart give it a thumbs up That would be greatly acknowledged when you utter it a thumbs up It helps more beings be able to see this type of content and be able to help them with their business as well also once again If you guys are brand new now the path if you guys have never got my free facebook ads mini trend Just descend specific comments down below and I will share that with you guys 100% free Window-dressings the cornerstone work essentials of Facebook advertising to help you get started with your business And also if you guys are branding now Make sure you guys subscribe because we launch new videos every single week on how to generate more contributes Make more fund and stretch your the enterprises and if you guys are interested in passive income Be sure to check out my brand new blog that time started tie is in the description down below.It’s just Jason Wardrop appease I’ve only got a couple of announces up still further but maybe by the time you watch this video. It’s a full-fledged bug That’s actually got a lot of affixes. So regardless guys, thank you again for watching today. And with that said I will see you all later.